Recently, the Internet market has seen huge capital investment in the medical O2O field. The competition between the giants such as BAT and Xiaomi for the medical O2O market has become hot. At the same time, traditional medical companies have gradually begun to pay attention to and explore the path of medical Internet. The Ph.D. 360 website, built by the new drug research and development company, WuXi PharmaTech, is launched to provide a comprehensive medical service from disease counseling, screening, to diagnosis and treatment to rare patients and patients with unexplained diseases. In the field of clinical research and the development of related drugs, traditional companies have begun to develop the medical O2O market, and the entry point is the field of more vertical segmentation.
Compared with the O2O layout of Internet giants such as BAT, there is a clear difference in the medical O2O market in the medical industry chain. BAT is the Internet for medical treatment. It basically follows the traditional O2O business model strategy. Through online access to information channels for patients and doctors, simple consultation and appointment registration, and then guide patients to offline hospital treatment, and online After purchasing the drug recommendation information, it is consumed, thus forming a complete medical O2O closed loop. While Dr. 360 is a medical person who is doing Internet, the direction is different. Dr. 360 combines medical and scientific, modern and traditional, domestic and foreign resources and treatment programs to do medical O2O, which is not available to BAT.
The data shows that by the end of 2017, the market size of medical O2O will reach 12.53 billion yuan. In the face of the tide of the Internet market, the chairman of WuXi PharmaTech, Li Ge said: "The primary goal of the medical industry is to serve patients. The rare patients are the most vulnerable groups in the society, and we are launching this time. Dr. 360 is providing practical medical services for these patients. This is the difference between us and pure internet companies."
Of course, Internet companies have something to learn from traditional medical companies at the O2O resource and information integration level. However, at the patient service level, traditional medical companies are not only familiar with the needs of medical and patient, but also have professional medical resources and a wide range of medical partners. They can truly “diagnose†and “govern†the core needs of patients. The O2O medical service platform can truly serve the majority of patients.
In fact, whether it is the Internet tycoon or the medical giant, in the construction of the O2O medical service platform, both sides have their own advantages. The efficient information service channel built by the Internet facilitates the communication between doctors and patients. The traditional medical enterprises improve the service level by quality as a whole. The ultimate goal is to enable O2O medical service platforms to provide professional and quality medical services to patients.
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