Since the concept of "Internet +" was put forward in the government work report, the integration of the Internet into traditional industries and the promotion of industrial upgrading have become the hotspots of today's attention. At the just-concluded 2015 Great Health Industry (West Lake) E-Commerce Forum, the big names in the pharmaceutical industry chain talked about their "Internet +" dreams, even though the "Internet +" business model is not mature, but they have a A firm dream, the Internet economy is a fan economy, and when the fans are more than a certain degree, the business model naturally appears.
Pharmaceutical companies enter the Internet to achieve "three highs and one low"
"Internet +" has become a hot topic, and it is no exception in the pharmaceutical industry. At the 2015 Great Health Industry (West Lake) E-Commerce Forum, the medical community talked about "Internet +" and expressed its dream of entering the Internet. "We are all Internet immigrants, and the aborigines are after 80." ', '90' or even 'after 00'. These '80s', '90s', 'after 00', they are already on the Internet, we do not pay attention to brand immigration, product immigration, we will Losing the market." Hu Jiqiang, Chairman of Kangenbei Group Co., Ltd. expressed the urgency of the Internet era as a corporate leader.
Guo Jiaxue, chairman of Guangyuyuan, said: “Guangyuyuan made a call for “Crowdfunding†last year, which was released at 11:30, and all the funds were completed at 13:30. Through this way, manufacturers can understand consumers and pass through shareholders. In-depth consumers to understand consumers, each shareholder actively share with family, friends, relatives." Cai Baoguang, vice president of Pfizer Health and Pharmaceuticals Greater China and South Korea, talked about his Internet dream, mobile Internet to achieve "three high "Low", that is, high efficiency, the entire pharmaceutical retail is more than 400,000, it is a high-cost operation, labor costs, rental costs, etc. are very high, the Internet cuts in, it is necessary to change this situation, to achieve low cost. In the era of the Internet, we must promote high efficiency, provide high-viscosity to consumers, provide high value-added services, and achieve “three highs†through low cost.
However, Wang Haiping, the president of medicine and medicine, is not optimistic about the pharmaceutical companies entering the Internet to do B2C: “This is like a supplier selling both fertilizer and farming.†Fertilizer is sold to farmers for farming. As a result, the supply and marketing cooperatives work on farming. I also bear it myself. "The core competitiveness of pharmaceutical companies lies in the research and development of pharmaceuticals, and it is necessary for professional people to do professional things." This concept was accepted by Shanxi Zhengyuan Shengbang Pharmaceutical Co., Ltd. Yue Xiaoyan, she said: "For small and medium-sized pharmaceutical companies, the Internet is still New nouns. Small and medium-sized pharmaceutical companies have limited financial resources and focus their efforts on drug research and development.†When talking about whether Zhengyuan Shengbang Pharmaceutical Co., Ltd. established its own e-commerce platform, Yue Xiaoyan said: “Our enterprises will not do e-commerce themselves, they can Business platform cooperation."
Chain pharmacy "big money" and Baidu, Ali cooperation
Under the impact of e-commerce, the owners of chain pharmacies started to act early. Guo Shengrong, chairman of Hebei Shijiazhuang Emerging Pharmacy Chain Co., Ltd. said: "We were the first to cooperate with Ali Health, which was in October 2014, although the cooperation progressed. Not fast, but the Internet age has arrived, we not only need Internet thinking, but also need action.†It is understood that Ali Health has signed more than 50,000 pharmacies, about 80% online.
The chain pharmacy not only cooperated with Ali Health, but on April 14, the China Pharmaceutical Materials Association and Baidu signed a strategic cooperation agreement. Sun Jiandong, general manager of Baidu's strategic cooperation department, said: "Baidu has launched the 'Pharmaceutical Direct' product, and the O2O model can not only guide consumers' needs and demand for medicines to pharmacies, but also help pharmacies to do clerk training and e-commerce. Business, etc. And the direct threshold of medicine is very low, no matter the size of the pharmacy can cooperate with it."
It is understood that the China Pharmaceutical Materials Association chain pharmacy branch has 20 provincial pharmacy alliances, covering chain pharmacies in most provinces of the country. Baidu and China Pharmaceutical Materials Association have entered the pharmaceutical retail market with strong momentum. Now, "Pharmaceutical Direct" has cooperated with four well-known large-scale pharmacies in the Golden Elephant Pharmacy, Jiashitang, Fumei Pharmacy, and the People's Grand Pharmacy.
For the big pharmacies of chain pharmacies, they are also stepping up the layout of pharmaceutical e-commerce. Xie Zilong, chairman of the Hunan Pharmacy Pharmacy, said: "We have specialized companies doing online pharmacies, and we are also using the big data of the Internet. Member management system, complete the upgrade of the entire system. In addition, we also set up a special department to do O2O service work." Under the integration of the Internet, pharmacies not only do the drug sales service, Gao Yi, chairman of Yifeng Pharmacy Chain Co., Ltd. said: "We are doing treatment for minor illnesses, management of chronic diseases, health care without illness, and now Do some pharmacy tracking. The future chain pharmacy in the field of pharmaceutical e-commerce should be an omni-channel sales model with professionalism as the core."
E-commerce platform to develop wool out of the pig model
Baidu Yaozhida related person in charge said: "All pharmacies can enter the drug directly for free." Ali Health and chain pharmacies cooperate, Ali Health implements "buy 30 yuan to return 20 yuan" activity. These Internet giants do not hesitate to lay out medical e-commerce, what is the profit? Zhao Chao, president of Buchang Pharmaceutical, said: "The Internet economy is a fan economy, a breakthrough in changing the traditional value of creating business." In the Internet era, whoever wins a fan wins the market. Internet giants have entered the medical e-commerce business and are still in the stage of accumulating fans.
Chen Hua, CEO of Shaoyao.com, admitted to the Beijing Business Daily reporter: "Now the medical e-commerce platform reduces the cost of customers' consumption and achieves high efficiency, high viscosity and high value-added 'three high' services through physician health consultation and convenient service. After the flow is large enough, the wool is out of the pig and the bears come to pay the business model."
It is understood that Shaoyao.com was established in May 2010, mainly engaged in B2C online sales of OTC drugs, medical devices, family planning supplies, nutrition and health care products. Peony Drugs has an independent official website platform and mobile app, which promoted mobile health products “easy diagnosis†in July last year. "At present, the number of users has reached 180,000. The doctors who signed the contract have deputy chief physicians and chief physicians of several top three hospitals, such as the Southern Hospital. We have a 24-hour service and are facing young and middle-aged people." He completed two rounds of financing in September and December 2013. On January 29 this year, the company has completed a 450-yuan C round of financing, and all funds have been received.
“We are still in the investment phase, and there is no mature business model for mobile health products. However, investors have not reduced the investment in this area. When the traffic is large enough, the business model naturally appears. The e-commerce platform of the traffic, targeting the business of these fan groups, naturally talks about cooperation. At this time, the dream of the medical e-commerce giants has been realized. The dream is that the wool is on the pig and the bears can pay the bill." Chen Hua said.
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