Lack of market standards for pregnant women and infants should be treated with caution

With the humanization of China’s fertility policy and the continuous improvement of the income level of the Chinese people, the consumption of parents and their children has also increased dramatically. In the next 5 to 10 years, “80s” parents who are willing to spend money and pay attention to the quality of life will prop up a market of 1 trillion yuan worth of pregnant and baby children. The market potential is quite large, and the market for pregnant and baby children will also become China. One of the most growth markets.

The market confusion between pregnant and baby children “A lot of people are looking for profits and come to this industry, the psychology is impetuous, but the pursuit of profit is unsteady. In fact, the profit of baby shop is not the majority The imagination is high.” Hung Cheng-chi said that this is only a misunderstanding of the average person. The same product, whether it is a supermarket or a baby product store, is from the same supplier. In fact, the price is the same.

Professional pregnant women and children's products where to find a lot of consumers believe that to buy products to the baby supplies shop, in addition to the choice of shoes and other types, there is a very important reason is that there is a professional shopping guide . Children are different from grown-ups. They have different needs at different stages. They are not professional people. When there are many choices, sometimes they don't know where to start, and there are professional shopping guides who can buy things more at ease and use them. More appropriate.

Although there is a huge market for mothers and babies, it is not difficult for us to find such an industry phenomenon: the life span of many baby and children's stores is very short and the business is closed one after another. Therefore, it is wrong to blindly estimate the profit of the baby market.

Pregnant and child supplies shop market is big, profit is thin. This is already an indisputable fact in the industry. Xiao Bian thinks that many retail stores and supermarkets use price-reduction sales to attract consumers. This is a market with too many uncertainties. In the future, the output value of the pregnant and baby industry should be estimated, and companies should refer to more industry data. Digitization and standardization, instead of seeing the current state of the market, blindly estimate.