The development of Jiangxi tea requires the joint efforts of all of us to provide advice and suggestions.
Recently, the “Jiangxi Tea Brand Development Forum†was held in Longding Tea, Jiefang West Road, Nanchang. Over 200 representatives of tea companies from all parts of the country, experts and scholars gathered to discuss the development and brand building of Jiangxi tea industry. The reporter learned from the scene that at present, the scale of the tea industry in Jiangxi is generally small and its popularity is not high, and brand building in the future is still a long way off.
There is little potential for scale. The reporter learned from the forum that in recent years, the tea industry in Jiangxi Province has developed rapidly. However, there are also some problems that exist objectively. For example, tea companies are generally small-scale, small, scattered, chaotic, and weak are their main features. Mainly as a market chaos, such as the emergence of a variety of a-strength tea in previous years; brand chaos, a variety of tea varieties and miscellaneous.
How should the tea industry in Jiangxi break through? Wu Dehui, Chairman of Xinshunxiang Tea Industry (Group) Co., Ltd. said: “Jiangxi's tea industry is currently lagging behind, mainly related to marketing and brand promotion. Some local tea companies in Jiangxi are not well aware of the brand and lack of strategic planning for the company’s own development, leading to some famous brands. Tea seeds are hard to find in other provinces. At present, the only one that has gone out may have counted rain and live tea. Wuyuan Green Tea relies on tourism to drive development in recent years. This reporter learned that Xinshunxiang tea industry has entered Jiangxi III. The performance in the past has attracted the attention of peers. Within three years, it established marketing centers and branch offices in Nanchang and Xinyu, and extended its tentacles to other cities across the country.
Wu Dehui believes that if Jiangxi tea companies can be reasonably combined and combined, they believe that they will do better.
It is understood that nowadays, Jiangxi consumes less than 10% of the people who use tea as a daily consumer. This data also shows that the tea industry is waiting to be discovered.
Pay attention to the characteristics of shaping the brand Jiangxi Tea Association Bear Secretary-General said that the development of Jiangxi tea industry, branding is the last word. The brand needs market recognition, which is the most basic point of creating a brand. Jiangxi's tea has a good climate and ecological environment. Most of the tea gardens are far away from the city. They are less polluting and have fewer worms and are safer. “I think that the practice of unifying brands and unifying logos can be used as a reference for Jiangxi green tea. For example, Zhejiang Longjing is a large brand with many small branches, which is a successful case of tea brand integration in the industry. In addition, you can also try to create high mountains and clouds. Tea brand."
Data industry sources told the reporter that Jiangxi has historically been a major province with a well-established tea industry and a large variety of famous teas. In the Tang Dynasty, Jiangxi Fuliang was the national tea trade distribution market. More than one-third of the country's tea trade was completed here; in the Song Dynasty, Jiangxi tea traders accounted for 1/3 of the country's tea traders; Wuyuan Green Tea and Suichuan Dog Camphor Tea won a gold medal in the Panamanian Exposition held in San Francisco in 1915. In addition, Ning Hong, floating black tea are world-renowned.
Recently, the “Jiangxi Tea Brand Development Forum†was held in Longding Tea, Jiefang West Road, Nanchang. Over 200 representatives of tea companies from all parts of the country, experts and scholars gathered to discuss the development and brand building of Jiangxi tea industry. The reporter learned from the scene that at present, the scale of the tea industry in Jiangxi is generally small and its popularity is not high, and brand building in the future is still a long way off.
There is little potential for scale. The reporter learned from the forum that in recent years, the tea industry in Jiangxi Province has developed rapidly. However, there are also some problems that exist objectively. For example, tea companies are generally small-scale, small, scattered, chaotic, and weak are their main features. Mainly as a market chaos, such as the emergence of a variety of a-strength tea in previous years; brand chaos, a variety of tea varieties and miscellaneous.
How should the tea industry in Jiangxi break through? Wu Dehui, Chairman of Xinshunxiang Tea Industry (Group) Co., Ltd. said: “Jiangxi's tea industry is currently lagging behind, mainly related to marketing and brand promotion. Some local tea companies in Jiangxi are not well aware of the brand and lack of strategic planning for the company’s own development, leading to some famous brands. Tea seeds are hard to find in other provinces. At present, the only one that has gone out may have counted rain and live tea. Wuyuan Green Tea relies on tourism to drive development in recent years. This reporter learned that Xinshunxiang tea industry has entered Jiangxi III. The performance in the past has attracted the attention of peers. Within three years, it established marketing centers and branch offices in Nanchang and Xinyu, and extended its tentacles to other cities across the country.
Wu Dehui believes that if Jiangxi tea companies can be reasonably combined and combined, they believe that they will do better.
It is understood that nowadays, Jiangxi consumes less than 10% of the people who use tea as a daily consumer. This data also shows that the tea industry is waiting to be discovered.
Pay attention to the characteristics of shaping the brand Jiangxi Tea Association Bear Secretary-General said that the development of Jiangxi tea industry, branding is the last word. The brand needs market recognition, which is the most basic point of creating a brand. Jiangxi's tea has a good climate and ecological environment. Most of the tea gardens are far away from the city. They are less polluting and have fewer worms and are safer. “I think that the practice of unifying brands and unifying logos can be used as a reference for Jiangxi green tea. For example, Zhejiang Longjing is a large brand with many small branches, which is a successful case of tea brand integration in the industry. In addition, you can also try to create high mountains and clouds. Tea brand."
Data industry sources told the reporter that Jiangxi has historically been a major province with a well-established tea industry and a large variety of famous teas. In the Tang Dynasty, Jiangxi Fuliang was the national tea trade distribution market. More than one-third of the country's tea trade was completed here; in the Song Dynasty, Jiangxi tea traders accounted for 1/3 of the country's tea traders; Wuyuan Green Tea and Suichuan Dog Camphor Tea won a gold medal in the Panamanian Exposition held in San Francisco in 1915. In addition, Ning Hong, floating black tea are world-renowned.
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