The special product wants to make a wall outside

Many specialty products have been living in the area for a long time and they have not done so much, they have not come out, and the idea behind them is the precondition. Failure to find the unique marketing rules of specialty products is the direct cause.

"Wall flower wall incense," the law of specialty hot and bigger <br> <br> the saying goes, from the United States. Similarly, distance creates value.

Specialty products are "special" outside the place of production. There is nothing special in this area, and it is an unusual thing. In the eyes of the local people and the local market, it is often the value of specialty products that is inflated and the price is not high.

Special product operators often fall into inertial thinking. When they think that their products are specialty products, they want to rely on the origin to engage in sales. It seems that if they leave their places of origin, they are not special products. Then, in the value, in the original place in the price, the local people are not rare, do not buy it, standing in the production area to promote the product is not far away, is bound by the self in the gifts and tourism products.

The special product must be large and must be “inside a wall of flowering walls.” Only if the specialty is placed outside the production area, will the market be enlarged and the value will be high.

"Flower in the wall" is worth doing, and "wall incense" is a dialectical relationship between marketing "flowering in the wall" and "wall fragrant". The so-called "flowering in the wall" is the foundation and the starting point. Marketers must excavate and pass on the history and culture of specialty products, and make the value of special products thick and solid.

The reason why specialty products are called specialty products, in addition to the product itself is unique and good, the product has accumulated a rich reputation in the local, carrying many cultures, that is, a story with history and a clue, this is to let production area people cited Pride place. These historical stories and cultural heritage are the so-called “flowering within the walls” and the “fragrance” is culture! This is a place where special products are particularly delicious. It is the starting point for good specialty products and is the source of the brand's soul. It is the premise for specialty products to be bigger outside the production area. Only when the special product is first fragrant in the “flowering in the wall” wall will there be reasons and support for the “wall of incense”.

However, specialty products marketing cannot be limited to this, but they are also good at promoting marketing outside the walls. In the period of opening up the foreign market, special products companies need to study how to allow special products to bloom outside the walls before they can easily start the market.

Fuding white tea is a family of flowering walls outside the wall.

Since ancient times, there have been many reports of cool, detoxifying, and curing measles in white tea. The overseas Chinese who sailed across the sea to make a living overseas took it as an important recipe for overcoming dissatisfaction and health care. Fuding White Tea was deeply loved by tea people at home and abroad. In recent years, the Western medical community has once again verified that white tea has a good supporting role in detoxification, cancer prevention, and cancer prevention. Therefore, white tea has become one of the most health-promoting teas in China's export tea market, and it has a wide range of cognition and extensive consumers in the international market.

In recent years, Fuding tea enterprises such as Pinxiang, Tianhu, Yinlong, Fangyi and Goode Tea Company have committed themselves to the development of patented white tea production technology. Fuding White Tea has a qualitative leap in terms of both output and quality. Today, Fuding's white tea wall blossoms, and the days of fragrant fragrance inside and outside walls have arrived.

Marketing no truth, "foreign incense" grab the opportunity to grab authentic <br> <br> very important to have a "wall flower wall incense" example is the wall incense is not the specialty of origin companies.

"A bowl of belly must not be willing to go, two bowls of three bowls of addiction" is talking about Ningbo old brand "cylinder duck" dumplings of the story. However, Ningbo Tangyuan, which once made Ningbo people addicted to food, now allows foreign brands to become the protagonists in the market.

“Ningbo Tangyuan” is a famous snack in Ningbo and is one of the representative snacks in China. Authentic “Ningbo Dumplings” uses fine-grained glutinous rice flour as the skin, and uses lard, sugar, and black sesame powder as the filling. The glutinous rice balls are thin and slippery, and white, such as suet, shines brightly, smooth and delicious. However, in the major supermarkets of the city, although many quick-frozen dumplings are marked with the words “Ningbo Tangyuan” on the outer packaging, the places of origin are mostly Shanghai, Hangzhou, and Henan, and the dumplings produced in Ningbo are only “Wan Guan”. "Three Snow" and a few other brands.

This phenomenon contradicts such a marketing pattern. A special product, as long as it is famous enough (long-term wall incense within the flower wall), like "Ningbo Tangyuan" has accumulated a very wide range of cognition among consumers in the country, with superb craftsmanship and Rich historical heritage, so grab these intangible public assets, you can seize the authentic seize the market. Marketing has no truth, whether you are original or not. As long as the products are good, authentic and bosses belong to those who use public resources for my own use. Whoever takes the lead to rise is the Sun!