With the death of Zhang Rui, the founder of Chun Yu, the mobile medical industry seems to have entered a cold winter. Since the beginning of this year, doctors and doctors, doctors and other platforms have successively transmitted information on transformation or layoffs, and the decline in capital enthusiasm has also brought the past “user free + platform subsidy†burning mode to an end. The startup company represented by Kangbo Medical Health is trying to cut in from smart medical hardware, which not only solves the problem of realizing the payment of users, but also fits the medical trend of chronic disease prevention.
The industry believes that after the bubble is squeezed out, the Internet + Internet of Things will become a new trend in mobile healthcare. The future of the mobile medical industry is still vast, and the current problem is how to break through the obstacles of hardware data authority and medical resource flow. Changing user habits and allowing users to pay more attention to data monitoring and prevention also requires long-term efforts.
　 Cold winter
"burning money subsidy" encounters capital contraction
Recently, seeking medical advice, good doctors, and doctors 160 have repeatedly smashed layoffs or transformation news. After the capital craze, the profit model of mobile medical platforms has really surfaced.
According to the "2014 China Medical Internet Development Report", there are more than 2,000 medical applications based on mobile terminals in China, and behind the entrepreneurial enthusiasm is the continuous influx of hot money. According to public data, the total financing of mobile medical companies in 2014 was nearly 700 million US dollars, and in 2015 it reached 780 million US dollars.
However, in 2016, mobile medical treatment suffered a cold winter. According to media reports, in the first half of this year, only four companies, including Ping An Good Doctor, received large financing, and industry financing in the second half of the year was almost stagnant. This also means that the "user free + platform subsidy" burning mode has come to an end.
Li Yazi, an associate researcher at the Institute of Medical Information, Chinese Academy of Medical Sciences, told the Beijing News that there is currently no platform to find a clear profit model. The rapid development before the industry was “a bit abnormalâ€, and the influx of capital generated a lot of bubbles, and now it is the compression of the previous bubble.
At the beginning of this year, Dr. Chun Yu, a mobile medical platform, announced that the offline clinics launched last year began to shrink overall after experiencing models such as paid value-added services and air clinic services. In solving the problem of realizing cash, Dr. Chun Yu also tried to cooperate with PICC P&C in 2015. However, since mobile medical care has not been included in the scope of medical insurance, users need to pay for it themselves, which makes the model suffer from the loss of users.
Looking for doctors and medicines, the doctor has recently reported that the layoffs have reached 50%. Although the two companies have already blamed this, the transformation is inevitable. According to reports, seeking medical advice and medicine gave up the two businesses of Wen Kangyun and Beijing Xingtong, and the good doctor began to expand the Internet hospital.
Huang Sen, founder and CEO of Good pregnancy, told the Beijing News that since 2014, mobile medical has entered a stage of rapid development, focusing more on the promotion of products and business models. Starting in 2015, more projects need to face business model issues and require precise liquidity.
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