Please speak with the base market

There are tens of thousands of new products in the rum, and the model market is often used as a prop to show the market prospects to dealers. Dealers also seem to attach importance to the reaction of new products in the sample market as an important basis for whether or not to represent this product. .

I need to remind the agency's friends that some of the sample markets are just examples and they look like they do, and the base market can better explain everything you want to know.

What is the base market?

The base market is a market where new products are born, developed, and have a comparative advantage in this regional market. It is often the first main battleground and home market where companies choose.

The local market has the following characteristics: First, companies can provide advantageous resources for this market (including sales teams and political and business contacts); second, the market is well-supplied and has a significant advantage in competition with similar products or similar products; The strategic layout of the market can support the development of the company to the whole country. Relying on the base areas, expanding the base areas, from point to surface, from the surface and attacking as spears, retreating as shields.

Zhongjing Mushroom Sauce we serve, took Henan Nanyang, the company's location, as the first strategic base in the initial stage of market development. First of all, the Nanyang market has been able to do thorough work, train teams, and explore patterns, making it an absolute strong brand in the local market. Soon, the influence of the Nanyang base market has emerged, followed by the Zhengzhou market to achieve hot sales, followed by hot sales in the entire province of Henan, dealers across the country smell incense and move. Many large companies’ marketing elites have actively asked to join the sales team of Zhongjing Mushroom Sauce.

Based on the market to provide dealers with what Aspect and resources

The base market is a test field for products and models, and is the output place for teams and experience. Enterprises should let distributors see the formation and maturity of product concepts, style tastes, policy prices and marketing models, but also let them see the maturity and output of the company team.

A new product's style, taste, price, etc., even if the test evaluation, and the actual effect of the market after the error, in the base market after the verification and adjustment will avoid setbacks in the large-scale market operations.

The marketing model and investment promotion policy also need to be tested and perfected in the base market. The marketing team of the company needs such a “Huangpu Military Academy” to temper and export.

Key points for the development and expansion of the local market

With a solid base market, how can companies expand their sites with distributors and march to the country?

For enterprises that are not very strong, resources are not very abundant, and the team is not very mature, they must steadily expand to the periphery on the basis of base areas. Emphasis is on the word “steady”, and it is steadily progressing and progressing step by step. The key point is to ensure that you have an advantage in your expanding market. If the country is quick to attack the whole country because of its small-scale success in the base area, it will be temporarily used and it will be returned to its original shape.

In order to formulate a market expansion model for Daming Fishery, Fulai fully considered the actual situation of the company and suggested that Hubei be first established as a strategic base for the company. After the success in Hubei, through the development of points, West Sichuan and Chongqing, south of Hunan and Hunan, one by one to break through, so that in the middle reaches of the Yangtze River as a line to create a strategic expansion platform, forming a strategic hinterland can be attacked, retired, and can be defended .

For companies with strong capabilities, abundant resources, and strong team combat capabilities, slowing is a taboo when expanding to the whole country, that is, delaying the fighter! The emphasis is on holding high, national layout, and national actions.

The earliest Qiu Lin company to do the kwass was slightly later in the national layout, giving Wahaha more opportunities. SMEs must reinforce the work in the base areas, but they cannot take a step-by-step approach. They must appropriately deploy the national layout in advance at the key nodes. They must especially preemptively voice their voices, register first in the minds of consumers, and seize the commanding heights of the industry. This is the way to compete with giant companies in the future. The soft power.

The market without a base area looks like a flower in the country, but short-lived, “liberating the whole country” is a dream; without a national perspective, the speed cannot keep up, and it will lose strategic opportunities in the national market.

Sugar and wine will debut, dealers face each other, do not look at advertising, do not see the model, see the base market!