O2O can be said to burn all over the Internet and burn up various traditional industries. It seems that this is the best way for traditional industries to enter the Internet and the Internet surrounds traditional industries.
The medical industry is no exception, and as such a complex and huge industry, there are many people who look at him. Now O2O has almost become a necessary element and slogan for mobile medical . The so-called O2O is actually the combination of online and offline, so that the Internet becomes the front line of the offline, forming a so-called transaction closed loop.
Medical care is a very cutting-edge industry for technology, but it is a very traditional industry for the Internet. The best way to combine with the online is the alliance Internet giant. It is really a very good way to join forces to exchange resources.
Nowadays, mobile medical care is still in an extremely junior state. Giants are flooding in. Mobile medical care involves medical care. This is a very complicated industry. Because it involves relevant policy systems, it is extremely difficult to implement. This is also the industry that is lit by the Internet. s reason.
Because medical care is an industry that can involve life, there are many problems and many limitations. For example, a doctor may not diagnose a patient in a hospital accident. This policy is to ensure the safety and accuracy of the diagnosis, but it also kills the possibilities of home medical treatment. Unlike the rest of the medical industry, the threshold is extremely high and can only be screened from today's practitioners. This in turn greatly reduces the base of the participants. And so on, the medical industry Internet has faced too many problems.
However, the most important issue is the people's habits. This is not like takeaway, it is very simple, cooking. It won’t be good if it’s not good. Seeing a doctor can be different, if you don't look good, you may have bigger problems. Although life sciences are extremely backward industries in other areas of today, many diseases are being explored, and doctors are not 100% sure of success. But everyone wants to be sick faster. This is also why the big hospital is overcrowded. To change this habit problem, it is really more difficult than buying a movie ticket on a mobile phone.
In fact, many problems in mobile medical care cannot be solved at all. What can be solved is that some problems that do not involve direct medical care, such as reducing the waiting time for queuing, can make use of the mobile Internet. For example, to improve the income of doctors, you can carry out simple information services, and relatively more directly, through the e-commerce to solve the problem of people buying medicines to buy medicines. These are all indirect medical services. It will take a long time to improve direct medical services.
Internet giants will not let go of the big gulf of medical care. Medical care is now one of the few industries with low Internet attributes. The arrival of the giants means that the industry is beginning to be truly Internet-based.
Because of the particularity of this industry, the giants began to choose acquisitions and choose cooperation. Cooperate with the original industry entity giants and cooperate with Internet companies that have entered the industry earlier and have worked for many years. Work with emerging health hardware vendors. The way in which capital is operated has given the industry a certain degree of heat.
Said that the Internet giant is basically bat and now there is Xiaomi. Then how are they all laid out? Baidu has opened three independent sections of health, doctors and dulife, which correspond to hospitals, doctors and hardware. Also invested in the industry's old good doctor. With the development of time, Baidu's investment in the medical industry is very extensive.
Let's take a look at Ali, Ali's most remarkable record is the acquisition of CITIC 21st Century, renamed Ali Health. Take it as his main force in the medical field. Ali Health covers almost all stages of Internet medical care at this stage. There is a cloud hospital connected to the hospital, connecting personal health mobile, connecting data to the treasure, and finally an electronic supervision platform involving the entire process of drugs. And cooperate with Donghua Software, the largest medical data software provider in the country. Ali also carried out a series of investments, such as Huakang Panorama Network, seeking medical advice, U medicine U medicine and so on.
Tencent mainly adopts the investment strategy. At present, it mainly invests in clove gardens, registered nets, pocooc, and neighboring doctors. It has continued to invest in different times over time. Finally, Xiaomi, Xiaomi is basically an investment in hardware manufacturers, such as Jiu'an Medical. Also invest in some medical websites such as good doctors.
At this stage, the layout of the giants is very early in the layout, almost all adopt a combination of independent platform and investment acquisition. This has the advantage of allowing rapid integration of existing landscapes quickly. The so-called giant must be to rectify order and create order. And this is another non-new industry, so the giant is to rectify the order.
Entering a new industry in the Internet will definitely face a very problematic problem, especially in such a complex industry, and the problems will become more and more. The first is the policy issue, which is also a big problem that many industries have to face. If it is not good, it means that you have no good projects. If you respond well, you may lose a large number of opponents. Because medical care is a complex industry involving people's most precious life, there are many policy issues, such as on-site medical care or telemedicine at this stage. Anyway, it is no longer possible to diagnose the hospital. These are all to protect the safety of the people, but they will also hinder the development of some such projects.
ZHEJIANG SHENDASIAO MEDICAL INSTRUMENT CO.,LTD. , https://www.shendasiaomed.com