Release date: 2016-09-27
Lead
Thirty years ago, some people said: "Air conditioners, refrigerator-type electrical products will become a necessity for family life!" Do you believe it?
20 years ago, some people said: "Mobile phones, computer-based communication products will become a necessity for family life!" Do you believe it?
Ten years ago, some people said: "Automobiles, navigational transportation products will become a necessity for family life!" Do you believe it?
Today, some people say: "Home medical equipment products will become a necessity for family life!" Do you believe it?
The product attributes and consumer group characteristics of home medical devices determine its development trajectory, which is bound to be the core pursuit of convenient channel terminals, humanized services and popularization of consumer users. One of the branches of home medical devices is a hearing aid.
Analysis of the current situation of hearing aid industry in China
In the past 20 years, the hearing aid industry in China has developed rapidly, and the growth rate of the matching points and sales volume is ahead of the world average. The world's top six hearing aid manufacturers: Germany's Siemens, Swiss Phonak, Danish Resound, Danish Oticon, Danish only, and Starkey, have entered the Chinese market.
2, the lack of market services brand: more than half of the 5,000 hearing aid matching institutions in the country belong to the private fittings store. There are not many brands that really form a brand advantage. Therefore, establishing a service brand is also the direction of market development.
4. The development of domestic hearing aid enterprises has shrunk severely. The sales of domestically produced products in the domestic market have been difficult. The market share of foreign products or Sino-foreign joint venture products has exceeded 90%, showing the trend of being caged and colonized by foreign brands.
5. Digital hearing aids have now largely replaced analog hearing aids. The problems faced by simulated hearing aids have been solved by digital technology.
6. The problem of population aging in China will lead to an upward trend in the number of hearing-impaired patients in China. This will provide a huge consumer market for the development of the hearing aid industry in China.
At present, 11% of the elderly over the age of 60 in China have hearing loss or deafness, about 20 million people; among the elderly with deafness, the elderly with moderate to severe deafness account for 35%, about 7 million.
Hearing aid products
Bone conduction hearing aid
Bone conduction hearing aids rely on the vibration of the skull to directly stimulate the auditory nerve to obtain sound, which can bypass these distorted auditory organs. For patients with conductive and mixed deafness, not only can they hear the sound, but also ensure that the sound they hear is not distorted.
Characteristics
1. The bone conduction hearing aid can prevent the hearing loss from being caused by using the earphone for a long time to a certain extent;
2, super power design, to meet the needs of people with severe hearing impairment;
3, ear clip type, ear-hook type and in-ear type of earphone configuration, to meet different age-related hearing-impaired people;
4, multi-channel digital technology and dual-microphone technology to achieve automatic gain control, multi-mode conversion and noise suppression
5, using BT Bluetooth transmission technology to achieve pairing with other terminal equipment; using FM frequency modulation technology, users can easily listen to the radio or carry out speech rehabilitation training;
6. Use polymer lithium battery to achieve multiple charging and reduce the cost of use.
Gas conduction hearing aid
Characteristics
1, no wire, small size, easy to hide in the hair has a certain aesthetic.
2, because it does not rub against the clothes, reducing the noise.
3, the power is large, suitable for different types of hearing loss.
4, the battery, knobs, etc. are large, easy to operate.
5, easy to repair, good durability, easy to adjust.
EARGO
The world's top ten medical achievements in 2015--- EARGO patented elastic fiber suspension in-ear hearing aid.
From the outside, Eargo looks more like a fish that is taking off, and its "wings" are special fiber materials that help the hearing aids stay outside the ear canal. And more importantly, these expanded fibrous materials do not block the entire ear canal. This design not only ensures the effective transmission of sound, but also increases the breathability of the entire ear canal, and the wearing comfort is extremely high.
Over-the-counter hearing aid
On June 2, 2016, the American Academy of Sciences, Engineering, and Medical Sciences (NAS) officially announced the promotion of adult hearing health affordability report, including 12 recommended programs. The most notable of these is that NAS officially proposed to the US Food and Drug Administration (FDA) a new category of hearing aids: over-the-counter (OTC). This type of hearing aid is different from traditional hearing aids and requires FDA medical device class 1 or medical device class 2 certification; it is also different from the personal sound amplifier (PSAP) currently on the market. This new class of hearing aids is suitable for adults with mild to moderate depth hearing loss; patients do not need a professional fit, just fill out an informed consent form before purchase, you can buy and use.
However, whether the over-the-counter hearing aid can improve the current use rate of adult hearing aids and the poor satisfaction is still to be studied.
Director of the Concord Zhang Jianyi believes that the over-the-counter hearing aids will be brought to the hearing impaired in the United States will be disastrous consequences!
In order to popularize, the “fit and match†link that the hearing aid cannot avoid is neglected; in the short term, this method can improve the use rate of the hearing aid, but the satisfaction rate of the hearing aid effect will become worse and worse.
future development
At present, there is no listed company involved in the hearing aid market. It is estimated that the market size will be 5 billion yuan in 2020, and medical device enterprises have the advantage of intervention. Driven by multiple factors such as the development of China's economy, the improvement of residents' income level and the change of consumption concept, it is estimated that by 2020, the market size of China's hearing aid industry will reach 5 billion yuan.
Compared with foreign-funded joint ventures, old domestic companies and emerging domestic companies have been working hard, but they still have no ability to compete. In the future, the choice of hearing aid products will follow the doctor's advice and recommendations, and medical device manufacturers will have the advantage of hospital channels in this field.
Source: McCormick Medical
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