Hot days to promote heatstroke products selling

During the hot summer season, when the reporters visited the market, they learned that heatstroke prevention drugs continued to be hot, pharmacies even opened up single-counter counters, and many health-care products that improved immunity were also popular, and herbal teas were used during the busy season to “strengthen the brand”.

Heatstroke drug sales growth is obvious

"Recently seen emergency patients, hot cold, air conditioning, heat stroke and other related 'summer diseases' increased by about one or two percent compared to the previous." Sun Yat-sen Memorial Hospital Emergency Department Professor Wang Yu told reporters. He explained that the main cause of heat stroke is the human body's exposure to high temperatures for too long, causing body temperature regulation disorders.

The reporter saw in a pharmacy in Baiyun District, Guangzhou that the most prominent storefront is the heatstroke prevention area. According to the clerk, the sales of Fengyoujing, Shidishui, Rendan, Huoxiangzhengqishui, Huoxiangzhengqi Capsules and other drugs have risen significantly recently; the sales of honeysuckle and anti-inflammatory tablets are also very good.

"The company's abdominal cortex, berberine has recently been very good sales, may be due to more patients with gastroenteritis in the summer." Baiyun Mountain in Guangzhou, a drug industry official told reporters.

Yesterday, the person in charge of Shandong Dong'e Ejiao Co., Ltd. told reporters that it may be fancy to improve the efficacy of the immune system. The company's collagen powder, gelatin cakes, and compound hair glue products are still selling very hot.

Herbal tea usher in sales season

Herbal tea beverages have enjoyed great success in the beverage industry in recent years, while the summer season has been a competitive season for sales. The reporter learned that many herbal teas are playing "effect cards."

Taking Denglao herbal tea as an example, it emphasizes that the first product is the total amount of total flavonoids that have been the most important indicator of the efficacy of the herbal tea. It is understood that a magazine recently marked "Guiding Unit" for the Guangdong Provincial Consumer Commission sent the more common brands of herbal tea beverages on the market in Guangzhou to the Guangdong Province Quality Supervision Food Inspection Station for testing. The reporter saw the inspection report showed that the total flavonoid amount of Denglao herbal tea was 7.95mg/100ml, ranking first.

Coincidentally, Wang Laoji also released the results of the State Food Research Program of the 863 Project on the research of Wang Laoji herbal tea last month. He said that through a two-year safety test of 576 rat samples, it was initially found that Wang Lao Ji Herbal Tea has an extended life span of animals. effect.

In response, industry observers have stated that the reason why herbal tea can quickly open the market has contributed to its effectiveness. "In fact, at present, the "national standard" and "landmark" of the herbal tea industry have not yet been released, so there is no unified evaluation standard for the market. Basically, they all spoke different things."