Health Planning Commission Lu Qingjun: The combination of telemedicine and medical insurance can become a breakthrough in grading diagnosis and treatment

Recently, at the 20th Anniversary Celebration of Taikang Insurance, 2016 Health Medical + Internet Insurance Innovation Forum, Director of the Office of Telemedicine Management and Training Center of the National Health Planning Commission, and Deputy Director of the Medical Department of China-Japan Friendship Hospital, Mr. Lu Qingjun, from Telemedicine, Specialist From a disease perspective, I have published a deep perspective on the integration of Internet insurance and the medical industry :

1 What is the boundary between medical care and service?

The Internet has experienced a very tortuous path in the process of exploration. What is the reason? We confused the concept. What is medical, what is service? Although medical care is attributed to the health service industry, it is fundamentally different from services.

Medical care requires a medical staff to take the scientific knowledge he has obtained as the leading and provide a kind of care for the patient. Therefore, his qualifications and his behavior need to have legal boundaries, which require strict management and need to have A public interest.

The service is just different, it is customized according to the needs of patients, it may become a consumer goods. Therefore, when medical care is an active care behavior and has the decision-making power of the supervisor, it cannot be guided by an ignorant service demand without knowledge background. This is the difference between medical care and service.

The combination of telemedicine and medical insurance can become a breakthrough in graded diagnosis and treatment.

2 Where is the demand for telemedicine?

Based on this concept, telemedicine has his special meaning. The development of communication technology in the past half century, combined with information technology, has brought about a new model. A breakthrough in distance, space, and time. Therefore, telemedicine is not just an Internet medical technology, but more importantly, a new model.

The patient expects to get more convenient medical treatment through the Internet, more convenient medical security, the company thinks more about the market possession and profit model, and the doctor thinks that this is not the case. What doctors think is how to improve work efficiency, serve more patients, how to ensure medical quality and safety, and ensure their own responsibility and safety. The government thinks completely differently. The government wants to invest in the people's livelihood, whether the medical security is safe, and how to get the people to get more important people's livelihood security.

Supply and demand are always contradictory. In order to clarify the relationship between the industries, in 2014, the National Health and Family Planning Commission issued Document No. 51, which strictly stipulated that telemedicine is a medical behavior between medical institutions and for all technical models. Strict specifications have been implemented.

In such a big background, many medical apps were born, but they soon disappeared. what is the reason? Lack of a rationality. When ensuring its legitimacy, do you consider that top experts have time to provide care to patients through the APP? Do you know that the APP does not comply with the regulations governing medical management? Therefore, in addition to being legal, it is more important to be reasonable, to conform to medical laws, to conform to economic laws, and more importantly to conform to social laws and to have realistic and feasible social culture.

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