Coca Cola was exposed to manipulate research

The idea of ​​drinking carbonated beverages to cause obesity has always been an annoyance for carbonated beverage companies. The Coca-Cola Company has also suffered from the consumption concept in recent years. However, a few days ago, foreign media broke the news that Coca-Cola spent millions of pounds in the United Kingdom to counter the claims that the company’s beverages cause obesity, so as to ensure that product sales are not affected and that the company’s performance is less affected.

According to foreign media reports, Coca-Cola spent 4.86 million pounds to establish the “European Institute of Hydraulic Research” in 2010-2015 to promote the importance of water to humanity. It is recommended that consumers drink products such as sports drinks and soft drinks produced by Coca-Cola. . The president of the Institute is an honorary professor of sports science at Loughborough University. According to reports, the professor has received over 800,000 pounds of research funding from Coca-Cola since 2007.

In addition to the above-mentioned institutes, the report stated that Coca-Cola also provided financial support, sponsorship, or research funding to several British organizations. The general position of these agencies is that there is no confirmable link between sugar intake and obesity, and it is therefore recommended that Coca-Cola products be consumed.

In fact, there has always been criticism of Coca-Cola's attempt to dilute the role of sugar-sweetened beverages in human obesity. In response, Coca-Cola proposed at the end of September that since 2010, the company has spent US$120 million in scientific research in the United States. The donations include Louisiana State University, the American Family Physicians Association, and the American Cancer Society. Coca-Cola's donations to each institution exceeded US$1 million.

At present, it is still not known whether Coca-Cola has used scientific research directions or used it for its own purposes. Neither did Coca-Cola's Chinese company explain this before the Beijing Business Daily reporter issued the article. However, one thing is certain is that the market share and growth rate of carbonated beverages have already declined.